Work

Brand love: the emotional bridge between tourists’ perceived value and well-being

Year: 2020

Type: article

Study design: Observational Study

Source: Asia Pacific Journal of Tourism Research

DOI: 10.1080/10941665.2020.1853577

Authors: Muhammad Junaid, Khalid Hussain, Umair Akram, Muhammad Mansoor Asghar, Samra Zafar, Fujun Hou

Institutions: Beijing Institute of Technology, COMSATS University Islamabad, East China University of Science and Technology, Peking University, Bahauddin Zakariya University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: National Natural Science Foundation of China

Award: 多准则决策中几个问题的探讨以及基于准测度的群决策研究

OpenAlex ID: W3112933737

FWCI: 3.107

Cites: 92

Cited by: 39

Related to: 10