Work

The Relationship between Household Lifecycle and Brand Loyalty

Year: 2011

Type: preprint

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.1842083

Authors: Giang Trinh, Malcolm Wright

Institutions: University of South Australia, Massey University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W3122828250

Cites: 42

Cited by: 6

Related to: 10