Work

Consumer Perceptions of Brands in Pakistan’s Denim Industry

Year: 2020

Type: article

Study design: Observational Study

Authors: Umair Manzoor, Sajjad Ahmad Baig, Eiman Malik, Muhammad Ibrahim Shahid

Institution: National Textile University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3123647457

FWCI: 0.769

Cites: 19

Cited by: 4

Related to: 10