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Healthcare services consumer behavior in the light of social norms influence

Year: 2015

Type: article

Abstract: Healthcare services consumers’ behavior represents an multidimensional concept, that implies the cumulative effects of different factors. The process of consumption is very different and complex in the case of healthcare services due to the nature of the needs and consumption motivations on one hand and because of the complexity of the services itself on the other hand. Amongst the factors that are influencing the consumer’s behaviour, the social ones represent a particular type. In the case of healthcare services this is because the social interactions of the patients can contribute to their own perception regarding the post consumption satisfaction, or can influence the buying decision in the first place. The influence of social factors can be analysed on multiple layers – from the effect of the affiliation and adhesion groups to the effect of social norms and regulations.

Source: Annals of Spiru Haret University Economic Series

DOI: 10.26458/1512

Authors: Gardan Adrian Daniel, Iuliana Gardan

Institutions: Spiru Haret University, Romanian Academy, Institute of National Economy

Language: English

Topic: Health, Technology, Consumer Behavior

Subfield: Health Information Management

Field: Health Professions

Domain: Health Sciences

SDG: Good health and well-being

Open Access status: diamond

Funder: European Social Fund