Work

Customer Relationship Management as an Important Relationship Marketing Tool: The Case of the Hospitality Industry in Estoril Coast

Year: 2021

Type: book-chapter

Source: Advances in hospitality, tourism and the services industry (AHTSI) book series

DOI: 10.4018/978-1-7998-7095-1.ch003

Authors: Mariana Marques, Diogo Moleiro, Telma Medeiros Brito, Tiago Marques

Institution: University of Aveiro

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3127718751

FWCI:

Cites: 55

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Related to: 10