Work

Marketing Mix and Customer Loyalty in Services Marketing

Year: 2020

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-981-15-8787-0_12

Author: Rahul Gupta Choudhury

Institution: International Management Institute, Bhubaneswar

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3133484664

FWCI: 2.462

Cites: 24

Cited by: 6

Related to: 10