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PENGARUH EXPERIENTIAL MARKETING DAN EMOTIONAL BRANDING SABUN MANDI LIFEBOUY TERHADAP BRAND LOYALTY (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Universitas Sriwijaya Kampus Palembang)

Year: 2020

Type: dissertation

Study design: Observational Study

Authors: Dinni Napisa Rahmadhana, Akhmad Nazaruddin, Aslamia Rosa

Language: Indonesian

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3134046763

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