Work

Own Brand: Who Benefits From It?

Year: 2021

Type: preprint

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.3769718

Author: Charles Thraves

Institutions: Complex Engineering System Institute, University of Chile

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W3134632346

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