Work

Pengaruh Promosi Penjualan, Pemasaran Media Sosial dan Motivasi Belanja Hedonis terhadap Perilaku Pembelian Impulsif (Studi Kasus Pengguna Gopay Di Kota Bekasi)

Year: 2021

Type: article

Study design: Observational Study

Source: Konferensi Riset Nasional Ekonomi Manajemen dan Akuntansi

Authors: Nazmia Baladini, Nobelson Syarief, Jenji Gunaedi

Institution: Universitas Pembangunan Nasional Veteran Jakarta

Language: Indonesian

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3136579040

FWCI: 0.546

Cites:

Cited by: 3

Related to: 10