Work

Impact of materialism on purchase intention of sustainable luxury goods: An empirical study in India

Year: 2021

Type: article

Study design: Observational Study

Source: Society and Business Review

DOI: 10.1108/sbr-10-2020-0130

Authors: Jaspreet Kaur, Ratri Parida, Sanjukta Ghosh, Rambabu Lavuri

Institutions: London Metropolitan University, Manipal Academy of Higher Education, Osmania University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W3189986196

FWCI: 5.313

Cites: 141

Cited by: 61

Related to: 10