Management of Second-Hand products and their influence on buying behavior in the Covid-19 period-Eye on Tunisia-
Year: 2020
Type: conference-paper
Abstract: While the textile sector has been hit hard by the Covid-19, the health crisis is also seen as "an opportunity for change". Several brands are thus entering the second-hand market by opening dedicated spaces directly in their stores. It's the new standard for brands and stores. Selling second-hand clothes makes it possible to attract new customers and to compensate for an image that is increasingly tarnished due to the consequences of the textile industry on the environment.
Author: Samiha CHENAG
Institutions: Mohamed-Cherif Messaadia University, University of Guelma
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: gold
OpenAlex ID: W3194589566