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Kampagnen-Tracking und erfolgreiches Marketingcontrolling

Year: 2021

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-34815-1_4

Authors: Sascha Stürze, Markus Hoyer, Claudio Righetti, Matthias Rasztar

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3204074367

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