Work

When You Think More Leads to Less: The Erroneous Belief That Adding Unattractive Items Will Reduce Consumption

Year: 2021

Type: preprint

Source: SSRN Electronic Journal

DOI: 10.2139/ssrn.3916454

Authors: Heeyoung Yoon, Tom Meyvis

Institution: New York University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W3206742841

Cites: 32

Cited by:

Related to: 10