Work

Exploring brand status within the rap subculture: a mutual influence on brands and rappers

Year: 2021

Type: conference-paper

Source: HAL

Authors: Kasmi, Ghizlane, Michel, Géraldine, Zeitoun, Valérie

Institution: IAE Paris - Sorbonne Business School

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3206974636

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Related to: 10