Work

Erscheinungsformen der Kundenintegration und Ansätze eines Integrationsmanagements

Year: 2009

Type: book-chapter

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-9957-3_5

Author: Marion Büttgen

Institution: Stuttgart Media University

Language: German

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W33160480

FWCI: 3.232

Cites: 36

Cited by: 8

Related to: 10