Work

Was ist Marketing

Year: 1981

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-85893-1_3

Author: Malte W. Wilkes

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W36588928

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Related to: 10