Work

Fundamentals of Business Marketing Research

Year: 2020

Type: book

Source: Routledge eBooks

DOI: 10.4324/9781003063834

Authors: David A. Reid, Richard E. Plank

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W370051082

FWCI: 1.034

Cites:

Cited by: 15

Related to: 10