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The quest for quality services: does SERVQUAL perfectly measure the university services?

Year: 2011

Type: book-chapter

Source: IIUM Press eBooks

Authors: Musakkid Himphinit, Hairuddin Mohd Ali

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3777729

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