Work

The interrelationship of marketing and sales strategies

Year: 2009

Type: book-chapter

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-8782-2_4

Authors: Holger Dannenberg, Dirk Zupancic

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W3901621

FWCI: 1.619

Cites:

Cited by: 2

Related to: 10