Work

A Theory of Marketing: Outline of a Social Systems Perspective

Year: 2006

Type: dissertation

Authors: Marius Lüdicke, Markus Giesler

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W400550972

Cites: 165

Cited by: 17

Related to: 10