Work

Markencontrolling — Sicherstellung der Effektivität und Effizienz der Markenführung

Year: 2004

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-663-01557-4_73

Authors: Torsten Tomczak, Sven Reinecke, Philomela Kaetzke

Institution: University of St.Gallen

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W404153

FWCI: 8.949

Cites: 36

Cited by: 20

Related to: 10