Work

Marketing-Modelle aus der Sicht der Praxis

Year: 1978

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-93787-2_18

Authors: Helmut Sihler, Jochen Krautter

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W40611828

FWCI:

Cites: 4

Cited by: 1

Related to: 10