Work

Markenführung und Markentransfer der Zeitschrift GEO

Year: 2002

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-92976-1_23

Authors: Jürgen Althans, Gerd Brüne

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W408157

FWCI: 7.689

Cites: 1

Cited by: 6

Related to: 10