Work

Negative influences upon brand evaluations: The litter effect

Year: 2008

Type: conference-paper

Source: Research Explorer (The University of Manchester)

Authors: Stuart Roper, Cathy Parker, Michael Bošnjak

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W41765195

FWCI:

Cites: 27

Cited by:

Related to: 10