Work

Produktpolitik

Year: 2020

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-29636-0_11

Author: Christian Homburg

Institution: University of Mannheim

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4211166151

FWCI: 1.532

Cites: 258

Cited by: 7

Related to: 10