Work

Unraveling mobile internet behavior through customer segmentation: a latent class analysis

Year: 2022

Type: article

Source: Electronic Commerce Research

DOI: 10.1007/s10660-022-09542-y

Authors: Xuebin Cui, Fei Jin

Institutions: Nanjing University, Sichuan University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National Natural Science Foundation of China, Ministry of Education of the People's Republic of China, Postdoctoral Research Foundation of China, Fundamental Research Funds for the Central Universities

Awards: G1699141695, “直播+电商”：直播对电商产品销售的影响及机制研究, G2662681672, G2714272153, G4215130166, G5982558618

OpenAlex ID: W4220719379

FWCI: 0.693

Cites: 39

Cited by: 7

Related to: 10