Work

The influence of Internet shopping and use of credit cards on gender differences in compulsive buying

Year: 2022

Type: article

Abstract: Purpose Buying behavior has been significantly altered by technological developments as a result of the rise of the Internet. Online buying behavior is also inextricably linked to electronic payment systems, such as credit cards. This paper investigates how credit-card systems and online shopping increases compulsive buying of female and male consumers. Design/methodology/approach In the current study, the authors tested the influence of credit card possession and the role of Internet shopping on gender differences in compulsive buying in a representative German sample (n = 1,038). Binary logistic regression analysis and moderator analysis were applied. Findings As predicted, Internet shopping increased compulsive buying, but the association was the same for females and males. Further, credit card possession moderated the effect of gender on compulsive buying, with females showing a higher proneness to compulsive buying. Originality/value This research, which is based on a representative population study, contributes to the understanding of the role of credit cards and the one of online shopping in developing compulsive buying patterns among female and male consumers.

Source: Journal of Internet and Digital Economics

DOI: 10.1108/jide-11-2021-0017

Authors: Changqin Xu, Alexander Unger, Chongzeng Bi, Julie Papastamatelou, Gerhard Raab

Institutions: Southwest University, Ludwigshafen University of Business and Society

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Gender equality

Open Access status: diamond

Funder: Southwest University