Work

Aufgabenbereiche und aktuelle Problemfelder der Markenführung

Year: 2016

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-15816-3_6

Authors: Brigitte Gaiser, Richard Linxweiler

Institution: Pforzheim University of Applied Sciences

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4232184708

FWCI: 1.68

Cites: 18

Cited by: 8

Related to: 10