Work

Brand Recall Within Advergames and the Effect of the Hand Held Controller on Flow State in India

Year: 2017

Type: article

Source: International Journal of Business Strategy

DOI: 10.18374/ijbs-17-3.2

Authors: Kiran Muthabatulla, Tim Mantz, Kathy Mantz

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4232903849

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