Work

Kundenwertorientiertes Rückgewinnungsmanagement

Year: 2017

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-10920-2_21

Authors: Bernd Stauss, Christian Friege

Institution: Catholic University of Eichstätt-Ingolstadt

Language: German

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4233852007

FWCI: 2.837

Cites: 18

Cited by: 9

Related to: 10