Work

IT-Marketing

Year: 2015

Type: book

Source: Springer eBooks

DOI: 10.1007/978-3-662-46927-9

Author: Norbert Gerth

Institutions: Technische Hochschule Augsburg, University of Augsburg

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4238033465

FWCI:

Cites:

Cited by: 9

Related to: 10