Work

Management der Marketing-Kommunikation

Year: 2005

Type: book

Source: Springer eBooks

DOI: 10.1007/3-540-27534-7

Authors: Unger, Fritz, Fuchs, Wolfgang

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4240255641

FWCI:

Cites:

Cited by: 12

Related to: 10