Work

The Association Model of the Advertising Communication Process

Year: 1982

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1982.10672808

Author: Ivan L. Preston

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4240540906

FWCI:

Cites:

Cited by: 9

Related to: 10