Work

Sustainable Marketing

Year: 2015

Type: book-chapter

Source: Palgrave Macmillan UK eBooks

DOI: 10.1057/9781137434975_8

Author: Rajagopal

Institutions: Boston University, Tecnológico de Monterrey

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W4240664402

FWCI: 6.981

Cites: 34

Cited by: 8

Related to: 10