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Associative networks: A new approach to market segmentation

Year: 2011

Type: article

Source: International Journal of Market Research

DOI: 10.2501/ijmr-53-2-189-210

Authors: Celine Brandt, Charles Pahud de Mortanges, Christian Bluemelhuber, Allard C.R. van Riel

Institutions: Radboud University Nijmegen, University of Liège

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4241127091

FWCI:

Cites:

Cited by: 1

Related to: 10