Work

Effects of Persuasive Claims on Desirability and Impulse Purchase Behavior

Year: 2013

Type: conference-paper

Source: National University of Singapore

Authors: Michelle Yah Ting Gwee, Klarissa Ting Ting Chang

Institution: National University of Singapore

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W42417290

FWCI: 1.206

Cites: 36

Cited by: 7

Related to: 10