Work

Marktsegmentierung

Year: 1996

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-92181-9_9

Authors: Lugwig Berekoven, Werner Eckert, Peter Ellenrieder

Institution: Friedrich-Alexander-Universität Erlangen-Nürnberg

Language: German

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4244525591

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Related to: 10