Work

Enhancing Brand Preference Through Sponsorship: A Self-Congruity Model

Year: 2014

Type: book-chapter

Source: Developments in marketing science: proceedings of the Academy of Marketing Science

DOI: 10.1007/978-3-319-11927-4_31

Authors: Marc Fischer, Ralf Mäder

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W424609278

FWCI:

Cites:

Cited by: 1

Related to: 10