Work

Interaktive, digitale Einkaufserlebnisse in Innenstädten

Year: 2018

Type: book-chapter

Source: Edition HMD

DOI: 10.1007/978-3-658-22542-1_8

Authors: Jan H. Betzing, Daniel Beverungen, Jörg Becker, Martin Matzner, Gertrud Schmitz, Christian Bartelheimer, Ingo Berendes, Marina Braun, Andera Gadeib, Moritz von Hoffen, Christian Schallenberg

Institutions: University of Münster, Paderborn University, Friedrich-Alexander-Universität Erlangen-Nürnberg, University of Duisburg-Essen

Language: German

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4248123785

FWCI: 1.181

Cites: 18

Cited by: 2

Related to: 10