Work

Toward an integrative approach to designing service experiencesLessons learned from the theatre

Year: 2004

Type: article

Source: Journal of Operations Management

DOI: 10.1016/s0272-6963(04)00081-6

Authors: F STUART, S TAX

Institution: University of Victoria

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4252007752

FWCI: 2.474

Cites:

Cited by: 57

Related to: 10