Work

Leveraging consumer behavior research to forge new insights into B2B buyer behavior: Contextualizing extant research and developing a research agenda

Year: 2022

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/j.indmarman.2022.05.010

Authors: Mayoor Mohan, Riza Casidy, Park Thaichon, Munyaradzi Nyadzayo

Institutions: Virginia Commonwealth University, Macquarie University, Griffith University, University of Wollongong in Dubai

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W4281555463

FWCI: 3.74

Cites: 162

Cited by: 33

Related to: 10