Work

Adapting Richins’ (2004) Short-Form Material Values Scales for Latin American Application

Year: 2022

Type: article

Source: Journal of International Consumer Marketing

DOI: 10.1080/08961530.2022.2078755

Authors: Francisco J. Conejo, Enrique A. Gamboa, Clifford E. Young

Institutions: University of Colorado Denver, Universidad Nacional

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4281695697

FWCI: 0.416

Cites: 76

Cited by: 4

Related to: 10