Product
Help
Pricing
About
Jobs
Log in
Get started
Work
Add to collection
Was ist ein System?
HTML
Details
Locations
Year:
2022
Type:
book-chapter
Source:
Essentials
DOI:
10.1007/978-3-662-65192-6_2
Authors:
Oliver Errichiello,
Marius Wernke
Language:
German
Topic:
Consumer Behavior in Brand Consumption and Identification
Subfield:
Marketing
Field:
Business, Management and Accounting
Domain:
Social Sciences
Open Access status:
closed
OpenAlex ID:
W4285253100
FWCI:
Cites:
1
Cited by:
Related to:
10