A synthesized retail brand personality framework: a cross-cultural study of Taiwan and the United States
Year: 2022
Type: article
Study design: Observational Study
Authors: Ya-Hui Kuo, Pei-Chiang Wu, Sun Young Ahn
Institutions: National Cheng Kung University, University of Puget Sound
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W4285396290