Work

The Effect of Satisfaction on Customer Loyalty in Islamic Banks: A Study on the Mediation Role of Trust

Year: 2022

Type: conference-paper

Abstract: Customer loyalty is an essential part of business performance. Many companies hope to keep their customers for a long time, even if possible forever. This study investigates the role of customer trust in mediating the effect of customer satisfaction on customer loyalty in Islamic banks in the city o

Source: International Conference of Business, Accounting, and Economics (ICBAE)

DOI: 10.4108/eai.10-8-2022.2320833

Authors: Mohamad Najmudin, Henry Sarnowo, Handoko Hasthoro

Institution: Janabadra University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W4295337983

FWCI: 2.821

Cites: 28

Cited by: 7

Related to: 10