Work

The effect of consumers’ perception of brand authenticity on brand loyalty and word of mouth intention - Focusing on the modulating effect of multi persona -

Year: 2022

Type: article

Study design: Observational Study

Source: Korean Review of Corporation Management

DOI: 10.20434/kricm.2022.08.13.3.53

Authors: Hae-Dong Sin, Ho-Gyu Choi

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4296922012

FWCI:

Cites:

Cited by: 1

Related to: 10