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Year:
2022
Type:
book-chapter
Source:
Routledge eBooks
DOI:
10.4324/9781003230717-14
Authors:
Eric C. Schwarz,
Kyle J. Brannigan,
Kevin P. Cattani,
Jason D. Hunter
Language:
English
Topic:
Marketing and Advertising Strategies
Subfield:
Marketing
Field:
Business, Management and Accounting
Domain:
Social Sciences
Open Access status:
closed
OpenAlex ID:
W4300105765
FWCI:
Cites:
Cited by:
Related to:
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