The Relative Contribution of Loyalty Programs and Store Attributes to Store Engagement and Equity
Year: 2015
Type: article
Study design: Observational Study
DOI: 10.2139/ssrn.3791165
Authors: Suhaily M. Ramly, Nor Asiah Omar
Institutions: Kolej Poly-Tech MARA, National University of Malaysia
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W4302401232