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Do Green Trust and Attitude Toward Green Products Have Effect on Green Purchase Behavior of Urban Society In Makassar?

Year: 2022

Type: article

Abstract: This study aims to analyze and investigate the involvement of variables in influencing green purchase behavior in Makassar City. The number of respondents sampled in this study was 90 people. The analysis method of this study is to use structural equation modeling. The results of the study analysis stated that the entire research hypothesis had a positive and significant effect. The findings of this study indicate that Consumers with a more substantial level of environmental awareness may think about their eco-social benefits when buying green products. A person who has a positive attitude towards environmental issues may be warier about the proportion of green ingredients and the effect of their trust in buying green products.

Source: Quantitative Economics and Management Studies

DOI: 10.35877/454ri.qems936

Authors: Laela, Muhammad Asdar, Abdul Rahman Kadir, Dian Parawansa

Institutions: Khairun University, Hasanuddin University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W4313179596

FWCI: 0.277

Cites: 19

Cited by: 3

Related to: 10