Work

Grundlagen der Markentheorie

Year: 2022

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-38091-5_2

Authors: Mijka Ghorbani, Arne Westermann

Institution: International School of Management

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W4313348495

FWCI: 1.685

Cites: 24

Cited by: 3

Related to: 10